

Here's how much was raised over the last month: The figure for 2015 currently stands at $650,082.72, suggesting it is unlikely to break the million-dollar-mark before the end of the year. He estimates that in the last month, it made $67,714 - $94.05 per hour.

Since 2013, Nathan Reed has been trawling this page in order to try and calculate the total raised through gilding. The act is known as "gilding," and gilded posts publicly display a gold star icon beside it and are aggregated on a dedicated page on the site. The social news and community site has an unconventional fundraising method: Letting users buy "Reddit gold," a kind of subscription that gives them additional features - and also allows them to publicly gift gold to other users in return for a good post. Reddit made around three-quarters of a million dollars from the sale of "gold" in 2014, one software developer has calculated.
